Other than the media-related links I have on the front page of this blog, under the ‘Mediated’ section, I have these to share. Through my Facebook friends and Twitter followers, I am connected to a wide plethora of interests, issues, insights and interests through a series of links.
I compile a list of favourite links, usually work-related, media-type stories, on a weekly basis. These are the ones for the week:
According to Yochai Benkler from Yale University, ‘the world is becoming too fast, too complex and too networked for any company to have all the answers inside’. In the new book by Rick Liebling, he advocates crowdsourcing as the emerging marketing model that leverages public but select opinion to develop products and services.
The article promotes a shift away from paid media to paid content. It shares the case studies of Coca-Cola’s Expedition 206 project and Ford’s Fiesta Movement. It reinforces the insight that today’s media is not driven by brands or media owners but by people.
This shares a similar note with the previous story. Advertising agencies are starting to recognise that, beyond their bread-and-butter capabilities (of creating advertisements), they have to prove to current and prospective client that they are equally conversant in the digital arena; and in doing so, help to create an alternative revenue stream that is not client-dependent.
In the digital age, corporations are using the internet and online video-sharing services to share their annual reports. This sharing method reduces the tedium of reading thick reports and allows investors and shareholders to get up close and personal with the CEOs.
Lastly, it is interesting to note how links have evolved over the years. There are online services like http://tinyurl.com/ that will reduce some of those epic Uniform Resource Locators, to short, unique ones that are a lot easier to remember. If you see a ‘funny-looking’ link like http://tinyurl.com/yfzemhu, it is probably someone’s attempt to shorten a long and cumbersome URL.